This paper uses the literature method,logical analysis method and other methods to study the opportunities,challenges and paths of the integrative development of red culture and the sports tourism industry.The study believes that the integration of red culture and the sports tourism industry can change the current situation that red culture is not very educational in China's sports tourism,and that the integration of the content of red culture into sports activities realizes the role of cultural education,make sports tourism more educational,and also broaden the dissemination channels of red tourism.However,the integration of the sports industry and red sports tourism currently faces problems such as the lack of communication among departments,insufficient publicity and the lack of professional talents.In this regard,this paper proposes the optimization paths of coordinating relationship among departments to promote integrated construction,increasing publicity and marketing efforts,and cultivating the composite talents of"sports+red+tourism+industry".
维普
万方数据