Inspiration of Village Super Leagues in Guizhou on Utilizing Intangible Cultural Heritage Folk Sports to Enhance the Urban Brand of Jieyang—Taking Yingge Dance in Jieyang as an Example
The popularity of village super leagues in Guizhou has made many cities in China excited,and they are eager to break free from urban cultural tourism dilemmas,so as to enhance urban brands and promote the development of urban tourism.This study takes the village super league in Rongjiang County,Guizhou as a reference,analyzes and explores the underlying reasons behind its popularity.Using the example of Yingge Dance in Jieyang,this article illustrates how intangible cultural heritage folk sports play the role in the urban brand construction of Jieyang.As an art form based on dance,Yingge Dance in Puning is unique culture in Guangdong,and it plays an important role in promoting the cultural development of Jieyang.However,the development of tourism resources in Jieyang still faces many problems,such as the imbalance between tourist attractions and industrial development,incomplete industry standards and a lack of professional talents.On this basis,this paper analyzes its existing problems,and explores its development paths,in order to make positive explorations for the urban brand construction of Jieyang and seek a practical and feasible approach.
Village super leagueIntangible cultural heritageFolk sportsYingge dance
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