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群众性体育赛事主题活动长效化发展探析

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主题活动是群众性体育赛事的助推器,因具有内容新颖、形式多样、宣传及时等特点而进一步推进了群众性体育赛事的发展。然而,如何实现主题活动的长效化发展仍需进一步探讨。本文采用文献资料法、逻辑分析法等研究方法,围绕其价值意蕴、特征、路径进行深入探讨,旨在为其发展提供明确的思路和方向,为今后群众性体育赛事主题活动的策划、组织、宣传等提供可行性建议。
Analysis of the Long-Term Development of the Theme Activities of Mass Sports Events
Theme activities are the boosters of mass sports events,with novel content,diverse forms and timely promotion,which further promote the development of mass sports events.However,how to achieve the long-term development of theme activities still needs further exploration.This article adopts research methods such as literature review and logical analysis to conduct an in-depth discussions on its value implications,characteristic analysis and path analysis,aiming to provide clear ideas and directions for its development,and provide feasible suggestions for the planning,organization and promotion of the theme activities of mass sports events in the future.

Theme activities of mass sports eventsCharacteristicPathLong-term development

金媛、任定甲

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山西大同大学 山西大同 037009

常州开放大学 江苏常州 213033

群众性体育赛事主题活动 特征 路径 长效化发展

2024

当代体育科技
当代体育科技杂志社

当代体育科技

影响因子:0.375
ISSN:2095-2813
年,卷(期):2024.14(5)
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