Dilemmas and Solution Paths of the Cultural Construction of Professional Football Clubs in China
This article aims to explore the significance of cultural construction in professional football clubs and the challenges faced by them in cultural construction,and puts forward corresponding solution paths.The cultural development of professional football clubs can enhance internal cohesion and the drive for development,and assist clubs in improving their market competitiveness and management performance.At the same time,the establishment and dissemination of the core philosophy and cultural characteristics of clubs can expand their social influences and attract more fans and sponsors,so as to bring economic benefits to clubs.However,Chinese football clubs encounter dilemmas such as lagging cultural inheritance and development,difficulties in balancing commercial interests with cultural construction,a lack of cultural construction pressure,and low social recognition and resource investment.To address these issues,football clubs should strengthen cultural inheritance and education,enhance connections and integration with local communities and increase the social recognition of clubs,and they should also establish a scientific management and evaluation system,and formulate rational business strategies and long-term plans for cultural construction,so as to enhance clubs'influences and sustainable development capabilities.
Football club developmentFootball culture constructionInternal cohesionSocial influence
万方数据
维普
