This paper analyzes the significance,bottleneck and development path of the living inheritance of intangible cultural heritage in sports and regional tourism in Guangxi by using the method such as literature and field investigations,and holds that the living inheritance of intangible cultural heritage in sports and regional tourism in Guangxi are helpful to inherit ethnic culture,promote the development of regional tourism,and expand the protection and diffusion effect of regional rural tourism on intangible cultural heritage in sports.The bottleneck is reflected in the fact that the marketization of intangible cultural heritage in sports in Guangxi needs to be developed,so it is necessary to broaden consumers'consumption horizons,improve relevant departments'efforts to improve the protection of intangible cultural heritage,and strengthen the integration of the living inheritance of intangible cultural heritage and the tourism market.Corresponding countermeasures are to combine present festival sports in Guangxi closely to promote regional intangible cultural heritage in sports to tourism industrialization,innovate marketing methods for sports intangible cultural heritage and tourism,and promote regional sports intangible cultural tourism,and increase support for the inheritors of intangible cultural heritage in sports to improve the professional quality of the inheritors of intangible cultural heritage in sports.
关键词
体育非物质文化遗产/活态传承/区域旅游发展/广西
Key words
Intangible cultural heritage in sports/Living inheritance/Regional tourism development/Guangxi