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社交媒体时代的全民健身与体质健康推广策略研究

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鉴于当代社交媒体对现代生活方式的深刻影响,社交媒体作为信息传播和人际交流的主导平台,能够为全民健身与体质健康的推广带来新的机遇。基于此,该文聚焦于有效利用社交媒体的独特优势,比如其广泛的覆盖范围、强大的互动性以及高度个性化的内容传播等,来增强公众的健康意识,鼓励积极的生活方式。同时,考虑到社交媒体在不同群体中的使用差异,本文探索了多元化和定制化的健康推广策略,以期达到更广泛的健康促进效果。
Research on Promotion Strategies for National Fitness and Physical Health in the Era of Social Media
In view of the profound impact of contemporary social media on modern lifestyles, social media, as a leading platform for information dissemination and interpersonal communication, can bring new opportunities to the promotion of national fitness and physical health. Based on this, this paper focuses on the effective utilization of the unique advantages of social media, such as its wide coverage area, strong interactivity and highly-personalized content dissemination, to enhance the public's health awareness and encourage positive lifestyles. Meanwhile, considering the differences of the use of social media among different groups, this paper explores diversified and customized health promotion strategies, in order to achieve a wider range of health promotion effects.

The era of social mediaNational fitnessPhysical healthResearch on promotion strategies

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盐城工学院 江苏盐城 224007

社交媒体时代 全民健身 体质健康 推广策略研究

江苏省教育厅高等学校哲学社会科学基金一般项目(2021)

2021SJA1912

2024

当代体育科技
当代体育科技杂志社

当代体育科技

影响因子:0.375
ISSN:2095-2813
年,卷(期):2024.14(7)