Research on Promotion Strategies for National Fitness and Physical Health in the Era of Social Media
In view of the profound impact of contemporary social media on modern lifestyles, social media, as a leading platform for information dissemination and interpersonal communication, can bring new opportunities to the promotion of national fitness and physical health. Based on this, this paper focuses on the effective utilization of the unique advantages of social media, such as its wide coverage area, strong interactivity and highly-personalized content dissemination, to enhance the public's health awareness and encourage positive lifestyles. Meanwhile, considering the differences of the use of social media among different groups, this paper explores diversified and customized health promotion strategies, in order to achieve a wider range of health promotion effects.
The era of social mediaNational fitnessPhysical healthResearch on promotion strategies