The integrated development of traditional minority sports and tourism industries is an important starting point for Guangxi to develop sports tourism economy. This article adopts the SWOT analysis method to comprehensively analyze the advantages, disadvantages, opportunities and threats of the integrated development of sports and tourism industries in Guangxi, and explores the feasibility of the integrated development of sports and tourism industries in Guangxi. The results indicate that the integrated development of sports and tourism industries in Guangxi has obvious resource endowment and other advantages, and that the market environment and macro policies are conducive to improving its shortcomings, so as to enable it possess capabilities and conditions to respond to threats and have a possibility of transforming threats into favorable factors. The integrated development of sports and tourism industries in Guangxi has high feasibility.
关键词
体育旅游/体旅产业/体旅产业一体化/体旅融合
Key words
Sports tourism/Sports tourism industry/Integration of sports and tourism industries/Sports-tourism integration