Research on Strategies for Promoting the Industrialization Development of Sports Tourism in Bijie Based on the Advantages of "Double 5A" Scenic Spots
As sports tourism has gradually become a growth point of national economy and a hot spot of related industry research in recent years, the sports tourism industry in Bijie has gradually developed with its unique landscape and ethnic customs. Adopting the methods of literature review, and field research, combined with relevant theories such as industrial economic development and marketing, and based on the advantages of "Double 5A" scenic areas in Bijie, this study proposes to clarify the development positioning of sports tourism products in Bijie, reasonably carry out regional overall planning, improve supporting experience management, and strengthen brand effect building, in order to promote the better industrialization development of sports tourism in Bijie.
Sports tourismIndustrial developmentStrategy research5A-level scenic area
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