As sports tourism has gradually become a growth point of national economy and a hot spot of related industry research in recent years, the sports tourism industry in Bijie has gradually developed with its unique landscape and ethnic customs. Adopting the methods of literature review, and field research, combined with relevant theories such as industrial economic development and marketing, and based on the advantages of "Double 5A" scenic areas in Bijie, this study proposes to clarify the development positioning of sports tourism products in Bijie, reasonably carry out regional overall planning, improve supporting experience management, and strengthen brand effect building, in order to promote the better industrialization development of sports tourism in Bijie.
关键词
体育旅游/产业发展/策略研究/5A级景区
Key words
Sports tourism/Industrial development/Strategy research/5A-level scenic area
万方数据