Mechanisms, Dilemmas and Paths of Outdoor Sports Promoting the Transformation and Upgrading of Products in Traditional Tourist Attractions——Based on Investigations in Yangshuo, Guilin
Taking Yangshuo County, an international outdoor sports place, as a research object, and relying on outdoor sports, this article uses research methods such as literature, field investigation, expert interview and case analysis methods to analyze problems in the transformation and upgrading of traditional tourist attractions, and proposes corresponding strategies. It is found that the factors that constrain the transformation and upgrading of products in tourist attractions include management methods, cognition, policy support, market mechanisms and other problems. Through further research, the article proposes the following strategies: The first is to tap into the resource advantages of outdoor sports and develop outdoor sports reasonably to build an integrated outdoor sports industry, the second is to utilize the resource advantages of tourist attractions and deeply link outdoor sports to promote the new experience forms of outdoor sports, and the third is to attach importance to the internal training and external introduction of talents and blaze a innovation-driven path to create the high-quality outdoor sports industry.
Outdoors sportsYangshuo CountyTraditional tourist attractionTransformation and upgrading
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