Intrinsic Mechanisms and Practical Strategies for the Transformation Development of the Sports Tourism Industry in China in the Digital Era
Digital transformation is an inevitable trend in the development of the sports tourism industry,and the application of digital technology promotes the optimization of industrial structure and the improvement of service quality.However,challenges such as policies,practical scenarios,talents and digital structures arise during transformation.Therefore,it is recommended to improve the policy system,consolidate practical innovation,cultivate compound talents,strengthen the application of digital technology and accelerate market layout,so as to promote the digital transformation and sustainable development of the sports tourism industry.