摘要
数字化转型是体育旅游产业发展的必然趋势,数字技术的应用推动了产业结构优化和服务质量提升.然而,转型过程中面临政策、实践场景、人才和数字化结构等挑战.为此,建议完善政策体系、巩固实践创新、培养复合人才、加强数字技术运用和加快市场布局,以推动体育旅游产业实现数字化转型和可持续发展.
Abstract
Digital transformation is an inevitable trend in the development of the sports tourism industry,and the application of digital technology promotes the optimization of industrial structure and the improvement of service quality.However,challenges such as policies,practical scenarios,talents and digital structures arise during transformation.Therefore,it is recommended to improve the policy system,consolidate practical innovation,cultivate compound talents,strengthen the application of digital technology and accelerate market layout,so as to promote the digital transformation and sustainable development of the sports tourism industry.