Optimization Research on the Development Path of Rural Sports Tourism Under the Construction of the Grand Western Yunnan Tourism Loop
The study uses research methods such as literature,field investigation,expert interviews and logical analysis to investigate and study the development status of rural sports tourism under the construction of the Grand Western Yunnan Tourism Loop,and finds that rural sports tourism has achieved some results,but there are still issues in policy implementation,market positioning,innovation and promotion.It is recommended to improve policy implementation,clarify planning directions,segment consumer groups,improve market management and supervision systems,and keep open channels for tourist feedback.Additionally,it is recommended to innovate rural sports tourism projects,strengthen publicity and resource integration,increase visibility,and promote the transformation and upgrading of tourism and sports industries in Yunnan,so as to advance the development of rural sports tourism.