摘要
采用文献资料法、实地调查法、专家访谈法、逻辑分析法等研究方法对大滇西旅游环线下的乡村体育旅游发展现状进行调查研究,发现乡村体育旅游虽取得了一定成效,但仍存在政策执行、市场定位、创新和宣传等方面的问题.建议完善政策执行、明确规划方向、细分消费群体、健全市场管理监督制度,并保持游客反馈渠道畅通.同时,创新乡村体育旅游项目,加强宣传和资源融合,提高知名度,促进云南省旅游业和体育产业的转型升级,推进乡村体育旅游的发展.
Abstract
The study uses research methods such as literature,field investigation,expert interviews and logical analysis to investigate and study the development status of rural sports tourism under the construction of the Grand Western Yunnan Tourism Loop,and finds that rural sports tourism has achieved some results,but there are still issues in policy implementation,market positioning,innovation and promotion.It is recommended to improve policy implementation,clarify planning directions,segment consumer groups,improve market management and supervision systems,and keep open channels for tourist feedback.Additionally,it is recommended to innovate rural sports tourism projects,strengthen publicity and resource integration,increase visibility,and promote the transformation and upgrading of tourism and sports industries in Yunnan,so as to advance the development of rural sports tourism.
NETL
NSTL
维普
万方数据