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黄河国家战略背景下东营市体旅融合发展研究

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基于黄河国家战略发展视角,着眼于东营市体旅深度融合研究逻辑,运用文献资料和逻辑分析等研究方法,探讨了东营市体旅融合发展的价值、优势、困境和路径。从体育资源、生态环境、文化传播和经济发展等层面,分析了东营市体旅融合发展的价值。从政策制度的导向性、地理环境的独特性、自然资源的优越性和体旅融合的有效性等层面,阐述了其优势。研究认为,专项政策制度缺失、专业人才资源匮乏、产业品类结构单一和绿色低碳意识不足,是当前东营市体旅融合发展所面临的主要困境。据此,从加强政策顶层设计、注重专业人才培养、充分发挥品牌优势和创新特色小镇内涵等层面,提出优化路径。
Research on the Integrated Development of Sports and Tourism in Dongying City Under the Background of the National Strategy of the Yellow River
From the development perspective of the national strategy of the Yellow River,this paper focuses on the research logic of the deep integration of sports and tourism in Dongying City,and explores the value,advantages,difficulties and paths of the integrated development of sports and tourism in Dongying City by research methods such as literature and logical analysis.It analyzes the value of the integrated development of sports and tourism in Dongying City from the perspectives of sports resources,the ecological environment,cultural dissemination and economic development,and expounds its advantages from the aspects of the guidance of policies and systems,the uniqueness of the geographical environment,the superiority of natural resources,and the effectiveness of the integration of sports and tourism.Research believes that the current main challenges faced by the integrated development of sports and tourism in Dongying City are the lack of special policies and systems,a shortage of professional talent resources,a single industrial category structure,and insufficient green and low-carbon awareness.Therefore,it proposes optimization paths from the aspects of strengthening the top-level design of policies,paying attention to the cultivation of professional talents,fully leveraging brand advantages and innovating the connotation of characteristic towns.

National strategy of the Yellow RiverDongying CitySports-tourism integrationDeep development

吕文敏、曾玉山、翟斌

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山东体育学院研究生教育学院 山东济南 250102

济宁学院体育学院 山东曲阜 273155

黄河国家战略 东营市 体旅融合 深度发展

济宁学院服务黄河国家战略重点专项(2023)济宁学院服务黄河国家战略重点专项(2023)

2023HHSK022023HHSK03

2024

当代体育科技
当代体育科技杂志社

当代体育科技

影响因子:0.375
ISSN:2095-2813
年,卷(期):2024.14(11)
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