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从4G到5G:我国体育赛事直播的旧困与新措

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体育赛事作为体育产业的核心业态,其直播方式的变革直接影响了高质量发展进程,研究直播对于体育赛事的影响作用,有利于扩大体育赛事的经济和社会效益,同时又利于促进体育产业与新业态融合发展。通过文献分析法、逻辑分析法等研究方法,在探究4G与5G直播的基础上,结合体育直播的三大发展优势,分析得出4G直播对体育赛事的四大旧困:对体育赛事成本控制有限;对体育赛事技术提升不够;对体育赛事版权开发乏力;体育观众观赛体验不佳。对应提出5G直播对体育赛事破困的四大新举措:扩大体育观众容量,开源节流;促进赛事技术迭代,转型升级;优化赛事版权开发,扩大效益;满足观众观赛体验,增加黏性。
From 4G to 5G:Old Difficulties and New Measures of the Live Broadcast of Sports Events in China
The sports event is the core format of the sports industry,the change of its live-broadcasting mode directly affects the high-quality development process,and research on the impact of live broadcast on sports events is conducive to expanding the economic and social benefits of sports events and also promoting the integration and development of the sports industry and new business formats.Through literature analysis,logical analysis and other research methods,on the basis of exploring 4G and 5G live broadcast,combined with the three development advantages of the live broadcast of sports,the four old difficulties of 4G live broadcast to sports events are analyzed and obtained:the limited cost control of sports events,the insufficient technical promotion of sports events,the lack of the copyright development of sports events,and the poor watching experience of sports spectators.The four new measures of 5G live broadcast to break the difficulties of sports events are proposed:expand the capacity of sports spectators to increase sources and reduce expenditure,promote the technological iteration of events to transform and upgrade,optimize the copyright development of events to expand benefits,and meet the watching experience of spectators to increase viscosity.

Sports industryLive broadcasting of sports events4G and 5GOld difficulties and new measures

王蕾、代春玲

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武汉工商学院公共课部 湖北武汉 430065

湖北大学体育学院 湖北武汉 430060

体育产业 体育赛事直播 4G与5G 旧困与新措

2024

当代体育科技
当代体育科技杂志社

当代体育科技

影响因子:0.375
ISSN:2095-2813
年,卷(期):2024.14(11)
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