Research on the Development of Youth Basketball in the Era of Short Videos
With the rapid development of communication technology,the network foundation has been further consolidated,and by the end of 2023,65.6%of young people have used short videos in China,of which 20%are active users.The starting point of this paper is to study the impact of the wide dissemination of we-media on young people in basketball.The short video platform provides an important channel for young people to learn basketball knowledge,techniques and skills and to disseminate information about external games.We-media has a dual impact on youth basketball,which not only provides a broader stage for its development,but also brings some issues that need to be guarded against.Through the research of this paper,it is hoped that basketball coaches and teachers should deeply understand the pros and cons of we-media when guiding students players,guide them to make correct use of we-media platforms,and cultivate their positive attitude,so as to promote the comprehensive and healthy development of youth basketball.