Analysis and Exploration of the Industrialization of Traditional Ethnic Sports Brand Events in Western Guangdong from the Perspective of"Sports+Tourism"
Due to its unique geographical environment and humanity factors,western Guangdong has abundant tourism resources and has produced various sports brand events based on excellent traditional culture.In order to promote the sustainable development of traditional sports brand events,it is necessary to conform to the development trend of the times and take local unique ethnic culture and tourism resources as cores to promote the industrialization development of traditional sports brand events and inject a continuous source of power into the long-term and healthy development of regional economy through industrialized sports events.Based on this,this article mainly expounds the categories of traditional ethnic sports in western Guangdong,briefly introduces the content and direction of the industrialization of sports brand events,and formulates a series of measures that are conducive to the industrialization of traditional ethnic sports brand events in western Guangdong,in order to provide references and models for relevant personnel.
Western GuangdongTraditional ethnic sportsIndustrializationSports brand event
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