Measurement and Evaluation of the Coupling of the Sports Industry and the Tourism Industry in the Yangtze River Delta Area
Objective: To explore the coupling coordination relationship between the sports industry and the tourism industry in the Yangtze River Delta area and its changing trends. Method: The literature review method, grey correlation analysis method, entropy evaluation method and coupling coordination model are used to analyze the panel data of the two industries in the Yangtze River Delta area from 2015 to 2021. Conclusion: (1) The correlation between sports and tourism industries in the Yangtze River Delta area was high, and the coupling effect was strong. However, the linkage effect between the two had not been fully utilized, there was a lack of the effective sharing of bilateral resources, and there were still certain development potential. (2) Sports and tourism industries developed rapidly, and the comprehensive evaluation index rose year by year. Although there was a certain degree of decline due to the impact of the epidemic, the overall development momentum remained unchanged. (3) The coupling coordination level of sports and tourism industries showed a trend of evoluting from an intermediate coupling coordination stage to an advanced coupling coordination stage, preliminarily demonstrating a new business model of "sports+tourism" co-development. There was a significant gap in the development of industrial coupling among three provinces and one city, and attention should be paid to regional coordinated development. (4) There were regional differences in the coupling coordination types of sports and tourism industries, with the majority of the "lagging-type sports industry". In order to promote the deeper coupling development of sports and tourism industries in the urban agglomeration in the Yangtze River Delta area, it is necessary to enhance the comprehensive development level of industries, achieve the differentiation development of regional industries, improve the market cultivation function of the sports industry, and promote the deep coupling of regional sports and tourism.
Industry couplingSports industryGrey correlation analysisCoupling coordination model
NETL
NSTL
万方数据
