Practical Challenges and Feasible Paths of the Cross-Cultural Communication of Sports Events in China——Based on the Background of the Globalization Strategy
This paper uses research methods such as literature and logical analysis to deeply analyze the practical challenges and feasible paths of the cross-cultural communication of sports events in China. This paper takes the era value of the cross-cultural communication of sports events in China under the background of globalization as the starting point, analyzes its practical challenges, including cultural differences and identity barriers, language communication difficulties, the limitations of communication channels and methods, content production and presentation methods and fierce competition in the international market, and proposes the path to strengthen the integration and expression of cultural elements, strengthen the internationalization of language services, expand diversified communication channels and methods, and strengthen international exchanges and cooperation.
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