Research on the High-Quality Development of the Outdoor Sports Tourism Industry in Yichang City Under the Background of Sports-Tourism Integration
With outdoor sports tourism in Yichang City,Hubei Province as the research object,this article analyzes its value implication,development status and optimization path by literature and field research methods. The results show that the outdoor sports tourism industry in Yichang City has a solid political and economic foundation,abundant tourism culture resources and diverse sports and tourism product formats,but it also has disadvantages such as insufficient product competitiveness,the lack of specialized talents and the lack of innovation in marketing strategies. Based on this,it proposes optimization paths to promote the high-quality development of sports-tourism integration,such as optimizing industrial structures,constructing a talent training system,promoting the construction of smart sports and tourism and innovating publicity methods for sports and tourism culture,hoping to promote the long-term and sustainable development of the sports tourism industry in Yichang through this study.
Outdoor sports tourismSports-tourism integrationHigh-quality developmentYichang City
NETL
