Supply-Demand Dilemmas and Development Strategies of the Sports Industry Under the Dual-Circulation Pattern
Under the dual-circulation pattern,the sports industry insists on promoting its high-quality development from both supply and demand sides. Using methods such as literature and logical analysis,this study explores the supply-demand dilemmas and development strategies of the sports industry under the dual-circulation pattern. Supply-demand dilemmas are found:the total supply of the sports industry has been increased,but it is still less than total demand;the supply quality of the sports industry has been increased,but there is an imbalance between effective supply and effective demand;the supply structure of the sports industry has been optimized,but there is still a mismatch in the supply and demand structure. Development strategies are proposed:the supply-side reform of the sports industry should match changing demand,and its demand-side reform should drive the continuous optimization of supply.
Dual-circulation patternSports industrySupply and demand dilemmaDevelopment strategy
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