Research on the Promotion of Taichi Culture Brands in Guangfu Town in Handan
Based on the current situation of the development,protection and promotion of Taichi in Guangfu Town in Handan,this study applies brand and cultural brand theories to position the Taichi culture brand in Guangfu Town in Handan,and proposes relevant strategies for its brand promotion,aiming to enable more domestic and international enthusiasts to understand the development trends of Yang-style and Wu-style Taichi in Handan and come to Guangfu Town in Handan for exchanges and studies,so as to create more favorable conditions for the rapid development of the culture industry and economic construction in Handan while promoting and disseminating Taichi culture to the world.
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