邯郸广府太极文化品牌推广研究
Research on the Promotion of Taichi Culture Brands in Guangfu Town in Handan
李敬勇 1李燕 2郭卫民1
作者信息
- 1. 邯郸学院体育学院 河北邯郸 056002
- 2. 上海大学体育学院 上海 200444
- 折叠
摘要
根据太极拳在邯郸广府发展、保护与开发推广的现状,运用品牌及文化品牌理论,对邯郸广府太极文化进行品牌定位,提出了邯郸广府太极文化品牌推广的相关策略,目的是让更多国内外爱好者了解邯郸杨、武式太极拳运动发展动态,并来邯郸广府进行交流学习.在向世界推广传播太极文化的同时,也能为邯郸文化产业及经济建设的快速发展创造更多有利条件.
Abstract
Based on the current situation of the development,protection and promotion of Taichi in Guangfu Town in Handan,this study applies brand and cultural brand theories to position the Taichi culture brand in Guangfu Town in Handan,and proposes relevant strategies for its brand promotion,aiming to enable more domestic and international enthusiasts to understand the development trends of Yang-style and Wu-style Taichi in Handan and come to Guangfu Town in Handan for exchanges and studies,so as to create more favorable conditions for the rapid development of the culture industry and economic construction in Handan while promoting and disseminating Taichi culture to the world.
关键词
邯郸/太极文化/现状/品牌推广Key words
Handan/Taichi culture/Current situation/Brand promotion引用本文复制引用
出版年
2024
NETL
NSTL
万方数据