中国式摔跤高校发展策略研究——基于SWOT分析
Research on Development Strategies for Chinese Wrestling in Colleges and Universities——Based on the SWOT Analysis Model
熊壮 1赵慧 1雷凯睿2
作者信息
- 1. 苏州百年职业学院 江苏苏州 215000
- 2. 深圳外国语学校(集团)宝安学校 广东深圳 515100
- 折叠
摘要
该文运用SWOT分析法,对中国式摔跤高校发展境遇进行审视.从内部因素看,中国式摔跤具有深厚的传统文化底蕴和多种价值功能,契合高校体育课程建设标准,但同时也存在教学资源不足和项目认知程度低的劣势.从外部因素看,国家政策的支持与新媒体时代宣传手段的多样化是中国式摔跤发展的机遇,但同时也有高校重视程度低和其他项目竞争的威胁.通过矩阵分析模型,得出拓展课程构建模式、打造校园联赛、增设校内培训和运用新媒体力量的发展策略.
Abstract
This article uses SWOT analysis to examine the development situation of Chinese wrestling in colleges and universities. From the perspective of internal factors,Chinese wrestling has profound traditional culture background and a variety of value functions,which conforms to the construction standards of physical education curricula in colleges and universities,but it also has the weaknesses of insufficient teaching resources and low project cognition. From the perspective of external factors,the support of national policies and the diversification of propaganda means in the new media era are opportunities for the development of Chinese wrestling,but at the same time,there are also the threats of a low degree of attention from colleges and universities and the competition from other projects. Through a matrix analysis model,the development strategies of expanding the course construction mode,building campus leagues,adding on-campus training and using the power of new media are obtained.
关键词
中国式摔跤/高校/发展/SWOTKey words
Chinese wrestling/Colleges and universities/Development/SWOT引用本文复制引用
出版年
2024
NETL
NSTL
万方数据