Current Situation and Improvement Strategies of the Integrated Development of Sports and Tourism Industries in China
In the context of industry integration,there is a strong correlation and a practical need for deep integration between tourism and sports industries.This article aims to systematically analyze the current situation of the integrated development of sports and tourism industries in China through the SWOT analysis framework.On the basis of the in-depth analysis of advantageous resources,potential weaknesses,development opportunities and potential challenges in the integration process of sports and tourism,this article proposes corresponding improvement strategies.Through the implementation of these strategies,it is expected to promote the integration of sports and tourism industries to a higher level in China.
Sport and tourismIndustry ConvergenceSWOT analysisStrategy
万方数据
维普
