In the context of industry integration,there is a strong correlation and a practical need for deep integration between tourism and sports industries.This article aims to systematically analyze the current situation of the integrated development of sports and tourism industries in China through the SWOT analysis framework.On the basis of the in-depth analysis of advantageous resources,potential weaknesses,development opportunities and potential challenges in the integration process of sports and tourism,this article proposes corresponding improvement strategies.Through the implementation of these strategies,it is expected to promote the integration of sports and tourism industries to a higher level in China.
关键词
体育旅游/产业融合/SWOT分析/策略
Key words
Sport and tourism/Industry Convergence/SWOT analysis/Strategy
维普
万方数据