In today's society,we-media has become one of the hottest topics.We-media in the field of sports is an important way to promote and popularize sports and also an effective means of spreading sports culture,and its existence enables extensive sports fans to have a more intuitive,vivid and interesting understanding of sports events.This article uses the methods of literature and logical analysis to elaborate on the development status of sports we-media from two aspects:the communication form and content,analyzes the problems in the development of sports we-media from four aspects:the lack of professional knowledge and rigorous attitude,frequent infringement acts,inaccurate information dissemination,and biased and non-objective content,and seeks optimization paths for the development of sports we-media from the three levels of the country,we-media practitioners and the audience,aiming to provide relevant suggestions for the future development of sports we-media and more widely and effectively disseminate sports culture.
关键词
新媒体/体育自媒体/媒介传播/优化路径
Key words
New media/Sports we-media/Media communication/Optimized path
维普
万方数据