Review of Research on the Development of Sports Event IP in the New Era
There is very little research on sports event IP in China.Based on the existing literature and reference to other IP related studies,this article strives to search for more literature to objectively explain and evaluate sports event IP,and promote the healthy and sustainable development of sports event IP.Main conclusion:Sports event IP occupies a core value position in the entire sports event industry chain;Compared with international sports events,China's sports event IP still faces many challenges such as low brand value,difficult profitability,and incomplete value chains.
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