In view of the development status of dragon boat racing in Neijiang City,this paper analyzes the subject,object and media of the dragon boat racing market in Neijiang City,so as to explore the problems existing in the development process of the event market and then put forward development countermeasures.Including:Improve the quality of dragon boat races and actively enhancing the brand influence of dragon boat races;Strengthen the training of professional talents and establish a diversified team of high-quality talents;Strengthen cooperation with media channels to expand the social impact of dragon boat races.
维普
万方数据