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我国冰雪产业高质量发展策略研究

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该文通过文献资料、专家访谈、实地调研、逻辑分析等研究方法,对我国冰雪产业发展现状进行分析,认为我国冰雪产业高质量发展面临着以下机遇:冬奥遗产持续惠民,巩固大众冰雪参与基础;冰雪消费提档升级,倒逼产品体系优化调整;数字技术加速赋能,驱动冰雪企业效率提升。同时,也面临着以下挑战:冰雪发展基础薄弱,制约产业现代能力提升;产品迭代速度加快,市场发展活力遭受冲击;冰雪文化扎根浅显,产业内生发展力量不足。基于此,提出了以下发展路径:构建现代冰雪产业体系,厚植中国式现代化冰雪发展基础;完善冰雪产品服务供给,稳定冰雪市场积极向好的基本盘;夯实现代冰雪文化根基,为市场可持续发展注入持久动力。该研究旨在为我国冰雪产业的高质量发展提供一定的理论指导。
Research on the High-Quality Development of China's Ice and Snow Industry in the Post Winter Olympics Era
This paper analyzes the development status and challenges of China's ice and snow industry through literature,expert interviews,field research,logical analysis and other research methods.It's believed that the high-quality development of China's ice and snow industry faces the challenge of continuing to benefit the people from the Winter Olympics legacy and consolidating the foundation of public ice and snow participation;Snow and ice consumption upgrading,forcing product system optimization and adjustment;Digital technology to accelerate the empowerment,driving ice and snow enterprises to improve efficiency opportunities.At the same time,it is also faced with a weak foundation for the development of ice and snow,which restricts the promotion of modern industrial capacity;The speed of product iteration is accelerated,and the vitality of market development is affected;The ice and snow culture is rooted in shallow,and the internal development force of the industry is insufficient.Based on this,it is proposed to build a modern ice and snow industry system and lay a solid foundation for Chinese path to modernization ice and snow development;Improve the supply of ice and snow product services,stabilize the basic market for ice and snow,and promote positive growth;Consolidate the foundation of modern ice and snow culture and inject lasting momentum into the sustainable development of the market.This study aims to provide theoretical guidance for the high-quality development of China's ice and snow industry.

Beijing Winter OlympicsIce and snow sportsIce and snow industryHigh-quality development

贾明会、王美红、张思雨

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吉林师范大学 吉林四平 136000

沈阳体育学院 辽宁沈阳 110115

北京冬奥会 冰雪运动 冰雪产业 高质量发展

中国高等教育科学研究规划课题重大项目吉林省高等教育教学改革研究课题吉林省教育厅社会科学研究项目

23TY0103JJY202285340918JJKH20240539SK

2024

当代体育科技
当代体育科技杂志社

当代体育科技

影响因子:0.375
ISSN:2095-2813
年,卷(期):2024.14(22)