Research on the High-Quality Development of China's Ice and Snow Industry in the Post Winter Olympics Era
This paper analyzes the development status and challenges of China's ice and snow industry through literature,expert interviews,field research,logical analysis and other research methods.It's believed that the high-quality development of China's ice and snow industry faces the challenge of continuing to benefit the people from the Winter Olympics legacy and consolidating the foundation of public ice and snow participation;Snow and ice consumption upgrading,forcing product system optimization and adjustment;Digital technology to accelerate the empowerment,driving ice and snow enterprises to improve efficiency opportunities.At the same time,it is also faced with a weak foundation for the development of ice and snow,which restricts the promotion of modern industrial capacity;The speed of product iteration is accelerated,and the vitality of market development is affected;The ice and snow culture is rooted in shallow,and the internal development force of the industry is insufficient.Based on this,it is proposed to build a modern ice and snow industry system and lay a solid foundation for Chinese path to modernization ice and snow development;Improve the supply of ice and snow product services,stabilize the basic market for ice and snow,and promote positive growth;Consolidate the foundation of modern ice and snow culture and inject lasting momentum into the sustainable development of the market.This study aims to provide theoretical guidance for the high-quality development of China's ice and snow industry.
Beijing Winter OlympicsIce and snow sportsIce and snow industryHigh-quality development