Development Status and Dissemination Strategies of College Basketball Culture in the New Media Era
In the wave of the new media era,the way,speed,and content of information dissemination have undergone profound changes.The rise of social media platforms such as WeChat and Tiktok has provided basketball fans with more direct and rich interactive experience,and also made the spread of basketball culture more rapid and extensive.However,in the era of new media,the development of basketball culture in universities also faces some challenges and problems.How to better promote and disseminate basketball culture in the new media environment,enhance its influence and awareness on campus,has become an important issue in front of us.Therefore,this article first analyzes the impact of the new media era on college basketball culture,and then explores the development status and dissemination strategies of college basketball culture in the new media era,hoping to provide useful reference and inspiration for the healthy development of college basketball culture.
New media eraCollege basketball cultureDevelopment statusDissemination strategy
万方数据
维普
