Research on the Protection of Intangible Cultural Heritage in Sports under the Background of Rural Revitalization—Analysis Based on PEST and SWOT Combined Model
The protection and inheritance of intangible cultural heritage in sport is an important part Rural Revitalization Strategy.Using the PEST and SWOT combination analysis model,this study analyzes the advantages,disadvantages,opportunities,and challenges of state policies,economy,society,technology,and intangible cultural heritage in sports from the perspectives of state policies,economy,society,technology,and intangible cultural heritage in sports,and targeted and effective measures are proposed:Standing at the hight of protecting excellent traditional sports culture,enhancing government support;Strengthen the promotion of intangible cultural heritage in sports through intelligent media;Build a platform to connect with schools and solve the problem of talent shortage in inheritance.By fully leveraging state policies and working together in the context of Rural Revitalization,we aim to promote protection,the legacy of intangible cultural heritage in sports,and reaching agriculture and rural areas.
Rural revitalizationSportsIntangible cultural heritagePEST and SWOT models
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