Research on the Construction of Live Broadcasting Mode of Rural Sports Events Under the Perspective of 4V Marketing Theory
The purpose of this paper is to explore the construction and optimization strategies of the live broadcasting mode of rural sports events from the perspective of 4V Marketing theory,in order to solve the problems of resource concentration,single mode,restricted distribution and lack of interaction that exist in the current live broadcasting.Through Literature Review and Case Analysis,the relevance of differentiation,functionality,added value and resonance in live broadcasting of rural sports events in terms of live broadcasting performance,live broadcasting content,user benefits and social identity are clarified.In this regard,it proposes differentiated strategies for live broadcasting of rural sports events that explores the cultural and event characteristics,functional design strategies that innovate the content and integrates the information service,strategies for creating added value through increased interactive experiences and commercial monetization channels,resonance strategies for emotional marketing and community construction.
万方数据
维普
