Strengthening the excavation and revitalization protection of traditional ethnic sports culture is not only an important means to build a distinctive regional economy and achieve regional economic revitalization and development,but also an effective measure to enhance the happiness and pride of local people.As a region with a long history,Chenzhou City in Hunan Province not only has rich traditional sports culture,but also has a unique geographical environment and cultural background,creating favorable conditions for excavating and revitalizing traditional sports culture.The article is based on the analysis of the content of traditional sports culture in Chenzhou,and specifically analyzes the excavation and revitalization protection strategies from four aspects:optimizing revitalization policies,developing distinctive products,constructing personalized experiences,and strengthening the promotion of cultural tourism integration.
关键词
特色产品/传统体育文化/挖掘与活化保护/文旅结合
Key words
Distinctive products/Traditional sports culture/Excavation and revitalization protection/Integration of culture and tourism