Research on Image Building and Brand Culture Innovation of Small and Medium-Sized Non-Public Sports Enterprises
With the rapid development of digital technology,digital transformation has become an inevitable trend in the development of enterprises.How to shape the corporate image and brand culture innovation of small and medium-sized non-public sports enterprises through digital transformation has become an important research question.Starting from the background of digital transformation,this paper analyzes the impact of digitalization on the image building and brand culture innovation of small and medium-sized non-public sports enterprises,and puts forward corresponding strategies and suggestions,aiming to provide some guidance and reference for small and medium-sized non-public sports enterprises.Through Literature Analysis and Logical Analysis,the following main research results are obtained:Digital transformation has changed the way of information dissemination,improved the visibility of small and medium-sized non-public sports enterprises,and also brought about the innovation of business models and enhanced the competitiveness of enterprises;In the context of digital transformation,small and medium-sized non-public sports enterprises should clarify their own positioning,formulate digital strategies,strengthen online and offline integration,enhance their corporate image,innovate brand culture,shape unique corporate personality,attach importance to talent training,and improve their digital literacy.Conclusion In the context of digital transformation,small and medium-sized non-public sports enterprises should clarify their corporate positioning,formulate digital strategies,attach importance to talent training,and improve their digital literacy to achieve sustainable development.
Digital transformationSmall and medium-sized non-public sports enterprisesCorporate imageBrand culture
NETL
NSTL
万方数据
