Research on the Dissemination Strategy of Chengbu Hanging Dragon Dance Under the New Media Perspective
Empowering the dissemination and protection of cultural heritage through new media has become a trend of The Times.Through the methods of Literature Review,Field Investigation,Observation,and Theoretical Speculation,an in-depth research is conducted on the current situation of the dissemination of Chengbu Hanging Dragon Dance.It is found that that in the era of new media,as a national intangible cultural heritage,there are practical problems in Chengbu Hanging Dragon Dance,such as weak awareness of new media dissemination,shortage of new media technology talents,worrying current situation of new media dissemination,and lack of scientific research on new media in the era of new media.Research suggests that in the context of the new era,only through the dissemination of new media platforms can Chengbu Hanging Dragon Dance broaden its dissemination channels,accelerate its dissemination speed,expand its dissemination space,have a greater impact on dissemination,and achieve better dissemination results.At the same time,it can also make its audience more diverse and proactive.Therefore,the dissemination of Chengbu Hanging Dragon Dance should change its thinking and enhance its awareness of new media communication;Cultivate internally and introduce externally to build a team of new media talents;Improve quality and efficiency,create high-quality works of new media short videos;Academic collaboration,strengthening scientific research on new media,and enabling better dissemination on new media platforms.
New mediaChengbu Hanging Dragon DanceShort videoDissemination strategy
NETL
NSTL
万方数据
