Research of Brand Quality Improvement and Training Path of"Gongga Cup"Campus Football League Brand Under the Background of the Chengdu-Chongqing Dual Economic Circle
With the promotion of the integration strategy of Chengdu-Chongqing economic circle,sports cause and industry in the region are facing new development opportunities.This article aims to explore how to promote the brand enhancement of Gongga Cup campus football tournament through various means under the background of the integration of Chengdu-Chongqing economic circle.By using the methods of Literature Analysis and Expert Interview,this paper combs the current situation of the development of the competition brand,and puts forward the corresponding development strategies.The research shows that the brand influence and market competitiveness of Gongga Cup can be effectively improved by optimizing the competition management structure,enhancing the competition operation ability and innovating the marketing strategy.
Chengdu-Chongqing economic circleGongga CupCampus football gamesBrand promotionSports industry
NETL
NSTL
万方数据
