Research on the Consumption Behavior Pattern and Brand Building Strategy of Sports Events—Based on the Characteristics of Consumers
This article focuses on the consumption behavior pattern and brand building strategies of sports events.With the expansion of the sports industry,the market prospects for sports event consumption are broad.Starting from the perspective of consumer characteristics,it explores the influence of personal characteristics,psychological characteristics and social environment factors on the consumption behavior of sports events.Through Questionnaire Survey and Quantitative Analysis,the consumption behavior patterns and influencing factors of consumers with different characteristics are revealed.On this basis,corresponding brand building strategies are proposed,including target market selection,brand personality shaping,emotional marketing and experiential marketing.The research aims to enrich the theory of sports event marketing and provide reference for practice.At the same time,it provides theoretical support and practical guidance for the development of China's sports event consumption market.
ConsumerSports eventsConsumption behaviorBrand building
NETL
NSTL
万方数据
