Dilemma and Solution of Sports Tourism Integration Development——Taking Foshan City as an Example
Under the impetus of national policies,the cross-border integration of multiple industries has become a new economic growth point,and the integrated development of sports tourism has become a highly competitive new business form of tourism industry. This study will take the five administrative districts of Chancheng,Nanhai,Shunde,Gaoxing and Sanshui in Foshan City as the investigation objects,and use the research methods of Literature Review,Field Investigation and Expert Interview to deeply discuss the existing problems in the integrated development of sports tourism in Foshan City. The results show that due to the absence of special sports tourism policy documents in the external environment and insufficient technological innovation capabilities at the external environment level,as well as the lack of competitive advantage in resource integration at the internal environment level during the integrated development of sports tourism in Foshan City,there are some problems in the development of sports tourism in Foshan,such as the need to optimize the planning layout,the lack of effective resources and the shortage of professional sports tourism talents. Based on this,the following optimization strategies are proposed:The government conducts overall planning and regulation for the development of sports tourism;Deeply explore folk sports cultural resources;Cultivate sports tourism talents.
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