Study on the Development Path and Revitalization Strategy of Rural Sports in the New Era—Taking he Phenomenon of"Village BA"in Guizhou as an Example
This paper explores the path of rural sports development and revitalization strategy by taking the"Village BA"(VBA)phenomenon in Guizhou as an example.First of all,VBA is not only a sports event,but also the embodiment of village culture,reflecting the love and participation of rural people in sports culture.Through rich and colorful sports activities and ethnic culture display,it attracts a large number of spectators and participants,forming a unique rural cultural atmosphere.Secondly,the successful holding of Guizhou VBA has significantly enhanced the sports participation of the rural masses,promoted the diversification and standardization of sports activities,and strengthened the cohesion and sense of belonging of villagers.The excavation of sports culture with local characteristics and multi-channel promotion and dissemination have further expanded the influence of village sports and promoted the development of village economy.Cultivating rural sports brands and promoting the sustainable development of events are important measures to realize rural revitalization.By analyzing the VBA phenomenon in Guizhou,this paper provides valuable experience and inspiration for the development of rural sports in the new era.
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