The basketball IP industry is an indispensable part of the sports industry and an important driving force for promoting high-quality development of the sports industry.From the perspective of fan collaboration,this article analyzes the historical evolution,practical status,and optimization strategies of the development of the basketball self media IP industry chain.Research suggests that the historical evolution of basketball self media IP development includes linear development based on content IP and oriented extension based on derivative products.Its current practical status mainly includes the upstream,midstream,and downstream of the industry chain.It is suggested to optimize the IP industry chain by balancing the cultural pursuit and commercial value of IP,promoting fan collaboration in the development of basketball self media IP industry chain,and fully leveraging the linkage effect in the IP industry chain,in order to provide theoretical basis for the efficient development of the sports self media industry.
关键词
粉丝协同/篮球自媒体/IP产业链/优化策略
Key words
Fan collaboration/Basketball self media/IP industry chain/Optimization strategy
维普
万方数据