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新质生产力背景下冰雪体育产业的发展困境与优化路径

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新质生产力为冰雪体育产业的发展注入了新的活力。该文采用文献分析法和专家访谈法,探讨了冰雪体育产业的发展困境与优化路径。主要问题包括政策不足、人才短缺、规模效应不足、信息传导不畅、品牌塑造缺失等。为应对这些挑战,提出了政策引导、跨界融合、品牌建设、人才培养、智慧驱动的策略。通过引入新质生产力,提升冰雪产业的科技含量和运营效率,促进其高质量发展,推动健康中国和体育强国建设目标的实现。
Development Difficulties and Optimization Path of Ice and Snow Sports Industry Under the Background of New Quality Productivity
New quality productivity has injected new vitality into the development of the ice and snow sports industry.This article uses Literature Analysis and Expert Interviews to explore the development difficulties and optimization paths of the ice and snow sports industry.The main problems include insufficient policies,talent shortage,insufficient economies of scale,poor information transmission,and lack of brand building.To address these challenges,strategies of policy guidance,cross-border integration,brand building,talent cultivation,and smart driving have been put forward.By introducing new quality productivity,enhance the technological content and operational efficiency of the ice and snow industry,promote its high-quality development,and advance the goals of building a Healthy China and a Sports Power.

New quality productivityIce and snow sports industryDevelopment difficultiesOptimization path

于明岩、牟以诺、张广雪、李伟政、陈玉、信思瑞、孙童

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天津体育学院竞技运动学院 天津 301617

马来西亚国民大学教育学院 马来西亚雪兰莪 43600

黑龙江大学经济与工商管理学院 黑龙江 哈尔滨 150000

新质生产力 冰雪体育产业 发展困境 优化路径

2024

当代体育科技
当代体育科技杂志社

当代体育科技

影响因子:0.375
ISSN:2095-2813
年,卷(期):2024.14(29)