Research on the Optimization of the Development Path of Guizhou's Sports Tourism Industry Under the Healthy China Strategy
By using the methods of Literature Review and Field Investigation,this paper explores the development value and difficulties of the sports tourism industry in Guizhou,and puts forward the optimization path,so as to provide reference for promoting the high-quality development of the sports tourism industry in Guizhou.According to the research,the sports tourism industry in Guizhou under the strategy of Healthy China has the value of promoting healthy lifestyle,driving local economic development and enhancing tourism brand image.However,it also faces difficulties such as imperfect infrastructure,insufficient product innovation and inadequate marketing.Therefore,it id necessary to promote industrial transformation and upgrading,strengthen resource integration and innovation,and improve the policy support environment.