Analysis of the Current Status of the Value and Development Impact of Sports Events on the"Tourism+Sports"Model in Zhangjiajie
In the current era,how to effectively combine sports events with tourism to achieve resource sharing and complementary advantages is an important issue faced by Zhangjiajie.This study adopts methods such as Literature Review,Field Investigation,and Questionnaire Survey to explore the value and development impact of sports events on the"tourism+sports"model in Zhangjiajie.Through in-depth analysis of the combination of sports events and tourism,as well as its impact mechanism and potential risks,corresponding strategic suggestions are proposed to provide useful references for the sustainable development of Zhangjiajie.At the same time,it's also hoped to enrich and develop the theoretical system of integrating sports events with tourism,and provide reference and inspiration for similar practices in other regions.
Sports events"Tourism+sports"Development of tourism economyBrand effect