Research on the Reform and Practice of College Dragon Boat Sport Brand Construction from the Perspective of"One School,One Brand"
Carrying out college Dragon Boat sports has multiple functions,such as inheriting folk culture,promoting physical and mental health of teachers and students,enriching campus cultural life,and enhancing the popularity of the school brand.From the perspective of"One School,One Brand",the difficulties faced by the brand construction of college Dragon Boat sports are various.On the one hand,colleges and universities need to organize inter school Dragon Boat competitions centered on associations,and vigorously promote and publicize them,and adopt diversified financing cooperation to solve the capital problem;On the other hand,it is necessary to strengthen the professional construction of the teaching staff to ensure the safety management of Dragon Boat sports.To deepen the teaching reform of Dragon Boat sports,we need to start from three aspects:curriculum objectives,curriculum content,and teaching methods,so as to improve the teaching quality and level of Dragon Boat sports,and ultimately achieve the characteristic and brand development of school-based Dragon Boat sports.
One School,One BrandColleges and universitiesDragon BoatSportsBrand construction
NETL
NSTL
万方数据
