Internal Logic and Promotional Pathway of Sports Events in Facilitating Rural Revitalization—An Investigation Based on the"Village BA"Events in Guizhou
By using research methods such as Literature Review and Case Analysis,this research investigates the role of the"Village BA"Basketball events in promoting rural revitalization in Taipan Village,Guizhou,under the background of Rural Revitalization,explores the endogenous logic of sports events promoting rural revitalization,and proposing the direction for promoting sports events to help rural revitalization,aiming to provide theoretical basis and decision-making reference for sports events to help rural revitalization.The research finds that"Village BA"has helped to create local sports culture,protect and inherit cultural heritage,integrate rural industries,and enhance the popularity of rural sports events.These experiences reflect the resources,participation,and identification of endogenous development.Based on this,a path for sports events to help rural revitalization is proposed:Integrate the allocation of event resources to achieve a two-way improvement in quality and"flow";Promote the participation mode of rural communities and build a diversified collaborative governance system for sports events;Strengthen the image of rural brand sports events and create a new identity for rural events.
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