Research on the High-Quality Development of China's Basketball Major League from the Perspective of New Quality Productivity
Based on the new quality productivity theory,this research has carries out an in-depth analysis of the current development status of China's basketball major league.Through systematic analysis and field investigation,the paper studies the performance of league in business model,management system,technological innovation and market development,and puts forward the quantitative evaluation index.It is found that the high-quality development of basketball major league is affected by many factors,including the optimization of business model,digital transformation,cultivation of fan economy and brand building.In particular,the application of new digital technologies,such as big data analysis and social media marketing,provides effective supports to enhance the visibility of the event,fan engagement and economic benefits.The research also points out that different management strategies have a significant impact on the performance and economic benefits of professional basketball clubs.Through investigation of ten representative clubs,the importance of differentiated management is revealed.In addition,the dissemination of basketball culture is crucial to enhance the brand influence of the league,and sports policy plays a key role in the standardization and internationalization process of the league.In order to promote the high-quality and sustainable development of China's basketball major league,this paper puts forward a series of policy recommendations and practical plans,aiming to comprehensively enhance the competitiveness of China's basketball major league through institutional innovation,technological innovation and model innovation,and help the vigorous development of the sports industry.
Basketball major leagueHigh-quality developmentDigital technology applicationSports industry competitiveness
NETL
NSTL
万方数据
