Guangxi has abundant ethnic traditional sports resources and rural tourism resources,laying a good foundation for developing the rural sports event tourism industry.This article uses the SWOT analysis method to analyze and explore the advantages,disadvantages,opportunities,and challenges of developing rural sports event tourism industry in Guangxi.Based on this,some targeted strategies for the development of rural sports event tourism industry are proposed:Fully leveraging resource advantages and building rural sports event brands;Constructing a rural sports event tourism industry development system;Seizing opportunities and optimizing the strategic layout of rural sports event tourism industry development;Facing challenges and vigorously promoting the high-quality development of rural sports event tourism industry.
关键词
乡村体育赛事/乡村体旅产业/乡村旅游/赛事品牌
Key words
Rural sports events/Rural sports and tourism industry/Rural tourism/Event brand
维普
万方数据