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广西乡村体育赛事旅游产业发展策略研究

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广西拥有丰富的民族传统体育资源和乡村旅游资源,为发展乡村体育赛事旅游产业奠定了良好的基础条件。该文运用SWOT分析法,对广西在发展乡村体育赛事旅游产业方面的优势、劣势、机遇和挑战进行了深入的分析和探讨。并在此基础上,提出了一系列具有针对性的发展策略:充分发挥资源优势,打造乡村体育赛事品牌;构建乡村体育赛事旅游产业发展体系;紧抓机遇,优化乡村体育赛事旅游产业发展战略布局;直面挑战,大力推动乡村体育赛事旅游产业高质量发展。
Research on the Development Strategy of Guangxi Rural Sports Event Tourism Industry
Guangxi has abundant ethnic traditional sports resources and rural tourism resources,laying a good foundation for developing the rural sports event tourism industry.This article uses the SWOT analysis method to analyze and explore the advantages,disadvantages,opportunities,and challenges of developing rural sports event tourism industry in Guangxi.Based on this,some targeted strategies for the development of rural sports event tourism industry are proposed:Fully leveraging resource advantages and building rural sports event brands;Constructing a rural sports event tourism industry development system;Seizing opportunities and optimizing the strategic layout of rural sports event tourism industry development;Facing challenges and vigorously promoting the high-quality development of rural sports event tourism industry.

Rural sports eventsRural sports and tourism industryRural tourismEvent brand

张振杰

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北海职业学院 广西 北海 536000

乡村体育赛事 乡村体旅产业 乡村旅游 赛事品牌

2024

当代体育科技
当代体育科技杂志社

当代体育科技

影响因子:0.375
ISSN:2095-2813
年,卷(期):2024.14(34)