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河北省体育产业数字化转型与赋能的策略研究

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河北省政府高度重视体育产业的数字化转型,并相继出台了《体育强省建设行动方案》等一系列政策措施。这些措施旨在通过技术创新驱动体育产业的高质量发展,进而促进河北省体育产业的转型升级。数字技术的融入,实现了虚拟与现实的巧妙结合,有效突破了体育产业在物理空间上的局限,推动了体育产业与其他领域的紧密互动与合作。通过对数字化转型的理论和应用研究,发现数字化转型在体育产业中具有重要影响:一是进一步激发了体育市场主体的活力;二是促进了国际交流合作,实现了跨界融合创新。基于此,进一步提出体育产业数字化转型的发展策略:一是构建体育产业数字化发展平台;二是建立智能化场馆,以加快传统体育产业提效增收。
Research on the Strategy of Digital Transformation and Empowerment of Sports Industry in Hebei Province
The Hebei provincial government attaches great importance to the digital transformation of the sports industry,and has successively issued a series of policies and measures such as the Action Plan for Building a Sports Power Province.These measures aim to drive the high-quality development of the sports industry through technological innovation,thereby promoting the transformation and upgrading of the sports industry in Hebei Province.The integration of digital technology has achieved the clever combination of virtual and reality,effectively breaking through the limitations of the sports industry in the physical space,and promoting closer interaction and cooperation between the sports industry and other fields.Through theoretical and applied research on digital transformation,it is found that digital transformation has an important impact on the sports industry:Firstly,it further stimulates the vitality of sports market entities;Secondly,it has promoted international exchanges and cooperation to achieve cross-border integration and innovation.Based on this,it furtherly puts forward the sports industry digital transformation development strategies:The first is to build a sports industry digital development platform;The second is to establish intelligent venues to accelerate the efficiency and income increase of traditional sports industry.

Sports industry in Hebei ProvinceDigital transformationEmpowermentEconomic development

程野、王茗琪、宋妍、张锦娥

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河北经贸大学 河北 石家庄 050061

石家庄铁路职业技术学院 河北 石家庄 050041

河北省体育产业 数字化转型 赋能 经济发展

2024

当代体育科技
当代体育科技杂志社

当代体育科技

影响因子:0.375
ISSN:2095-2813
年,卷(期):2024.14(34)