Research on Brand Creation of Innovation and Entrepreneurship Projects in College Students'Sports Industry from the Perspective of Whole Industry Chain
Research on Brand Creation of Innovation and Entrepreneurship Projects in College Students'Sports Industry from the Perspective of Whole Industry Chain
From the perspective of whole industry chain,the creation of sports industry brands is a core measure to enhance the competitiveness of the sports industry and promote its innovative development.Using methods of Literature Review and Field Investigation,this paper conducts an in-depth exploration on the value concept,practical dilemma and promotion strategy of college students'innovation and entrepreneurship sports brand creation from the perspective of whole industry chain.The research believes that the practical dilemma are mainly reflected in the weak awareness of brand creation in our country's sports industry,the imperfect innovation and entrepreneurship education system in colleges and universities,and college students'own factors.Based on this,the following promotion strategies are proposed:Adhering to the innovation-driven development strategy;Strengthening the government security system;Optimizing teaching and research cultivation mechanism.It aims to provide useful reference for college students'innovation and entrepreneurship in the creation of sports industry brands.
关键词
全产业链/创新创业项目/体育产业/品牌创建
Key words
Whole industry chain/Innovation and entrepreneurship projects/Sports industry/Brand creation
维普
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