电力客户标签体系的构建及应用场景研究
Study on Construction of Power Customer Labeling System and Its Applicative Scenarios
陈继宁 1孙雨婷 2赵振东 3张延展4
作者信息
- 1. 国网宿迁供电公司,江苏 宿迁 223800
- 2. 国网江苏省电力有限公司营销服务中心,江苏 南京 210019
- 3. 北京国网信通埃森哲信息技术有限公司,北京 100052
- 4. 国网徐州供电公司,江苏 徐州 221005
- 折叠
摘要
为优化企业客户服务、提高客户体验、打造个性化服务,构建了适用于电力企业的客户标签体系,并设计典型应用场景,通过客户数据的融合应用,为电力企业精准营销、精准服务、精准风控提供有力支撑,以数据赋能企业发展.
Abstract
In order to optimize enterprise customer service,improve customer experience,and create personalized services,this paper reports the construction of a customer labeling system suitable for power enterprises and the design of typical applicative scenarios.Through the fusion application of customer data,it provides strong support for precise marketing,precise services,and precise risk control of power enterprises,empowering their development with data.
关键词
电力公司/客户标签/应用场景Key words
power company/customer label/application scenario引用本文复制引用
出版年
2024
NETL
NSTL
万方数据