Analysis of Digital Empowerment Power Marketing Strategies in the Big Data Environment
With the rapid development of China's economy,the traditional power marketing model is no longer suitable for the development requirements of the new era.With the continuous development of big data technology,it is imperative to integrate digitalization into power marketing work.Based on this,this article is based on the background of big data envi-ronment.Firstly,it clarifies the positive impact of digitalization on power marketing,and explores diversified problem-sol-ving methods for the current problems in power marketing.Constructive suggestions are proposed for the digital transfor-mation of power marketing work,hoping that this article can provide a basis for the digital transformation and develop-ment of power enterprises.
big data environmentdigitizationelectricity marketingproblems and strategies
NETL
NSTL
万方数据
