大数据环境下数字化赋能电力营销策略分析
Analysis of Digital Empowerment Power Marketing Strategies in the Big Data Environment
丁徽1
作者信息
- 1. 国网江苏省电力有限公司宜兴市供电分公司,江苏 宜兴 214200
- 折叠
摘要
随着我国经济的快速发展,传统的电力营销模式已经不再适合新时代的发展要求.在大数据技术不断发展的支撑下,将数字化融入电力营销工作势在必行.基于此,明确数字化带给电力营销的积极影响,并针对当前电力营销工作存在的问题,探索多元化的问题解决方式,并对电力营销工作的数字化转型提出建设性意见,以期为电力企业的数字化转型与发展提供依据.
Abstract
With the rapid development of China's economy,the traditional power marketing model is no longer suitable for the development requirements of the new era.With the continuous development of big data technology,it is imperative to integrate digitalization into power marketing work.Based on this,this article is based on the background of big data envi-ronment.Firstly,it clarifies the positive impact of digitalization on power marketing,and explores diversified problem-sol-ving methods for the current problems in power marketing.Constructive suggestions are proposed for the digital transfor-mation of power marketing work,hoping that this article can provide a basis for the digital transformation and develop-ment of power enterprises.
关键词
大数据环境/数字化/电力营销/问题与策略Key words
big data environment/digitization/electricity marketing/problems and strategies引用本文复制引用
出版年
2024
NETL
NSTL
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