Accurate Marketing of Electricity Customers Based on Big Data of Electricity Marketing
As an important component,the power system should always attach great importance to the development and transformation of digitization and intelligence in the context of big data informatization development.Big data should be re-garded as an important means for power enterprises to achieve precise marketing of electricity customers and improve marketing services.Based on the above background,this article conducts research on precision marketing for electricity customers in power enterprises under the background of big data,explores intelligent technologies that can handle big data in electricity marketing,analyzes the problems in electricity marketing under big data,and proposes effective solutions,in order to provide reference for achieving sustainable development and innovation in the electricity market.
NETL
NSTL
万方数据
