Research on the Practice of Marketing Management Information System for Electric Power Market in New Energy Enterprises
With China's power grid entering a new round of power system reform,the scale of the power market is expan-ding day by day,and the competition in the power market is becoming increasingly fierce.The operation and management of power generation enterprises urgently need new ideas and methods to support the transformation of new markets and business models.This article focuses on large-scale and group oriented new energy enterprises,based on the basic princi-ples of the electricity market and linked to the actual marketing management system of the enterprise.Using current infor-mation technology,it conducts practical research on the power market marketing management information system of new energy enterprises.
new energy enterpriseselectricity market marketinginformation systemspractice