新能源企业电力市场营销管理信息系统的实践研究
Research on the Practice of Marketing Management Information System for Electric Power Market in New Energy Enterprises
赵雪冬1
作者信息
- 1. 邳州市供电公司铁富供电所,江苏 邳州 221300
- 折叠
摘要
随着我国电网进入新一轮的电力体制改革,电力市场的规模日益扩大,电力市场的竞争日趋激烈,发电企业的运营与管理亟需新的思路与方法来支持市场与经营模式的转型.以大型、集团化新能源企业为对象,以电力市场的基本法则为基础,并与企业的现实营销管理制度相联系,利用目前的信息化技术,对新能源企业的电力市场营销管理信息系统进行实践研究.
Abstract
With China's power grid entering a new round of power system reform,the scale of the power market is expan-ding day by day,and the competition in the power market is becoming increasingly fierce.The operation and management of power generation enterprises urgently need new ideas and methods to support the transformation of new markets and business models.This article focuses on large-scale and group oriented new energy enterprises,based on the basic princi-ples of the electricity market and linked to the actual marketing management system of the enterprise.Using current infor-mation technology,it conducts practical research on the power market marketing management information system of new energy enterprises.
关键词
新能源企业/电力市场营销/信息系统/实践Key words
new energy enterprises/electricity market marketing/information systems/practice引用本文复制引用
出版年
2024
NETL
NSTL
万方数据